From 2022 to 2024, the average number of The number of private new private label products develop by each retailer each year is 83, 111, and 142 respectively. The average annual update rate of private label products of some retailers is as high as 80%. The variety, serialization and rapid update of private label products also pose certain hidden dangers to sales. Supplier survey data show that less than 4% of single products have achiev 80% of the supply amount, and the largest contribution to the sales of suppliers’ private labels is still a very small number of single products. Retailer survey data show that about 60% of the retailers interview believe that the main problem fac in developing private labels is “high inventory pressure.
The overall contribution of private brands has increas significantly
For more than 80% of retailers, the gross profit buy telemarketing data of their own brands account for a higher proportion than sales, and the sales account for a The number of private higher proportion than the number of single products, and this has increas by 15.5 percentage points year-on-year. However, there is still a phenomenon that the contribution of most own-brand products is far lower than that of other brands.
Weak growth in sales of private brands
Although more than 60% of retailers achiev year-on-year growth in private-label sales, the development trend shows that the growth new energy vehicle industry chain faces hidden problems and seeks breakthroughs in private-label sales has slow down. The proportion of retailers with sales growth has been decreasing year by year, while the proportion of retailers with sales decline has been increasing year by year.
There is a big gap between retailers’ perception of private brands and reality
Retailers focus on “uniqueness” in their cognition. But facing reality, they have to pay more attention to the problem at hand, how to attract consumers cayman islands lists in order to cope with “low prices”. Compar with 2023, the attention to The number of private “maintaining product uniqueness (differentiation)” has dropp significantly, with the average score dropping from 4th to 9th, while the attention to “packaging” has increas , with the average score rising from 6th to 4th.