Today I would like to introduce this crystal jewelry to you…” Leveraging live streaming Jiang Qiuyue, the anchor from Lezhiyu Jewelry Co., Ltd. in Donghai County, Lianyungang City, Jiangsu Province, walks in different crystal “supermarkets” every day and broadcasts live to customers from European and American countries and regions in fluent English.
Experts said that the live broadcast e-commerce model is combin with cross-border e-commerce. Through live broadcast demonstrations and real-time interactions, consumers can intuitively understand product information, interact with anchors and directly purchase products. The “cross-border e-commerce + live broadcast” model is rapidly rising and upgrading to “define the next generation of foreign trade experience.” The application of AI technology in the field of cross-border e-commerce is also a general trend.
Cross-border live streaming is gaining popularity
“Chinese crystal products are very popular abroad. Leveraging live streaming Less than a year after the company start cross-border e-commerce live streaming sales 2024 updated phone number list from worldwide of crystals, sales have exce 2 million yuan, and are expect to exce 5 million yuan this year,” said Meng Fanhao, chairman of Donghai Lezhiyu Jewelry Co., Ltd.
In order to improve the efficiency of live broadcasting and expand the audience, Jiang Qiuyue and three other anchors of the company divid into two groups to broadcast live on multiple popular overseas social platforms. “The second half of each year, such as Halloween and Christmas, is the peak period for foreign customers to buy. High-end customers may buy in boxes when they ne it,” Jiang Qiuyue said.
With the rise of short videos and live broadcasts
The pan-video trend of cross-border e-commerce is becoming more and more obvious. Taking Alibaba International Station as an example, data shows that in March this year, the number of overseas buyers watching cross-border live broadcasts on Alibaba International Station tripl year-on-year.
Shandong Lingpin Machinery Technology Co., Ltd. once sold an industrial laser device worth 200,000 yuan in the live broadcast room of Alibaba cayman islands lists International Station. Zhang Jie, the company’s general manager, said: “Cross-border live broadcast is similar to attending offline exhibitions abroad in the past. It allows face-to-face communication with buyers, helps buyers and sellers quickly build trust, and also helps us save costs.”
Cross-border e-commerce live streaming can be us not only for C-to-C but also for B-to-B
Alibaba International Station’s cross-border live streaming is specifically for overseas buyers. Previously, when many overseas buyers and Leveraging live streaming domestic cross-border sellers came into contact, it was difficult to grasp the chance of a deal because there were some obstacles in the communication between the two parties. The buyers did not have doctors email list a comprehensive understanding of the sellers’ products, and the two parties had difficulty grasping the deal. Now, through the face-to-face instant scene brought by video, buyers can have a clear understanding of the sellers and products, and communicate directly through the camera. The communication efficiency of both parties is also greatly improv , making it easier to establish a trusting relationship and smoothly facilitate business transactions.