Digital advertising is becoming increasingly important in the sector, and already represents 35% of investment in traditional media. But for its importance to continue to grow, it is essential that marketers gain the trust of users by offering them a positive experience .
According to the report
The perception of advertising on TV and the Internet , 34% of Internet users have install an ad blocker. 80% do so because of the excess of advertising and 70% because it is a nuisance and interrupts their browsing.
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4 recommendations to improve the user experience with digital advertising
Recommendations for advertisers
Define the objectives of each campaign in advance , avoiding combining multiple objectives and changing them once the strategy has been confirm. In this way, the formats to be used can be foreseen in advance.
Avoid ads that have intrusive formats , whether due to their location, the interaction requir, incorporating sound or other factors, as well as those that prevent the user from accessing the content or navigation.
Use standard formats .
Check that the campaign is correctly configur immediately after launching it.
Establish an impact frequency that limits consumer saturation, and check during the execution of the campaign that it is being carri out effectively.
Incorporate the option to skip the ad into your creatives in the clearest and Asia Mobile Number List way possible, so that the user can decide whether to continue being exposed to it.
Adapt the advertisement to the
Device on which it will be display , taking into account weights and capacities, the campaign format and the fact that the acceptance threshold for advertising is lower on mobile devices.
Check the loading times of the website and the different landing pages
Use the Authorized Digital Sellers (ads.txt) protocol as a reference , which 100% Accurate Oman Phone Number Database publishers to publicly declare which companies are authorized to sell their digital inventory.
Recommendations for creative agencies
Collaborate with media agencies throughout the creative process , so that creativity is tailor to the exact medium and format in which it will be publish.
Create campaigns and content specifically designed for digital advertising and adapt to each publishing channel.
Subtitling audiovisual pieces.
Allow the user to easily skip content with clearly visible buttons. For mobile devices, replacing buttons with swipe can be considered to promote usability.
Create responsive campaigns , adapted to each device in terms of formats, weights and resolution. You should avoid both pixelated images on one end and slow loading times on the other.
