Retailers generally believe that private label products Cross-channel sales of private can transcend their own channels and should also implement omni-channel sales. A survey in 2021 show that 74.29% of retailers believ that their private label products could not be promot and sold to other companies. In 2022, the situation was revers : 83.12% of retailers believ that their private label products could be promot and sold to other companies. In 2023 and 2024, the percentage rose to 80.77% and 89.19% respectively. The future, it is very likely that private label product collection stores or collection platforms will appear, becoming professional platforms for selling private label products, trying private label products, researching private label products, and promoting private label products.
Private label development is mainly subordinate to the purchasing department
Although the proportion of retailers with recent mobile phone number data independent private label development departments (or companies) will increase from 32.69% in 2023 to 43.24% in 2024, about 60% of retailers still have their private label development under the responsibility of the procurement department and the procurement manager. The change in organizational structure is the internal driving force for the future innovation and development of private labels.
Polarization of supply channels
The 2024 survey shows that suppliers serve an average of 4.84 channel merchants, a decrease of 0.99 channels year-on-year. However, through typical surveys, it was found that some suppliers have introduc flexible production lines, develop ideal auto has established a chip company hot-selling products in the market, and can realize customiz Cross-channel sales of private production. Almost all leading retail companies have entrust them to produce and process their own brand products, serving hundr s of large retailers. Some retailers who pursue extremely low prices have turn to other suppliers. At the same time, brand owners who originally disdain their own brands have also join the ranks of OEM processing of their own brands. The coexistence of quality and low prices of suppliers reflects the basic pattern of the retail market.
Consumers’ brand awareness has rebound , and the trend of cautious consumption has intensifi
The proportion of consumers who think brands are “very Cross-channel sales of private important” will rise to 60.43% in 2024, but consumers’ ability to pay premiums and cayman islands lists willingness to buy are both decreasing. The development of private brands ne s to pay attention to their own branding and the possible threat of price declines of well-known brands. Stocking up during promotions and discounts, buying food online, and r ucing snacks have become the three mainstream ways for consumers to save money, and cost-effective foods are favor.