If you think inbound marketing and paid advertising are incompatible strategies, you’re missing out on a ton of opportunities to grow your brand.
We usually associate Social
Ads and Google Ads with outbound strategies, but this doesn’t have to be the case. If we use paid online advertising intelligently, it can add a lot to our inbound campaigns without altering their essene. So if you want to know in detail how this combination works through 2 real case studies from our agency, keep reading!
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2 practical cases of Social Ads and Google Ads in inbound marketing
Social Ads and Google Ads, an accelerator for your inbound marketing
Inbound marketing is a methodology based on attracting customers with valuable, useful and relevant content at each stage of the customer journey, which consists of 4 distinct phases:
Attract users interested in your brand or products
We will usually have carried out a prior study of our buyer persona , that is, the type of user we are interested in attracting.
Converting interested users into leads or sales opportunities, using the Europe Cell Phone Number List techniques proposed by this methodology. Normally, this phase is articulated around a value proposition that is relevant to our buyer persona.
Close the process,
Converting leads into real clients through automation techniques such as lead scoring and lead nurturing .
Delight customers with an excellent experience, to build loyalty and turn them into brand ambassadors.
As you can see,
This methodology is not associated with any specific tool, but 100% Accurate Oman Phone Number Database use a variety of resources in different phases of the process. And among them are Google Ads and Social Ads.
Within an inbound marketing process
Paid ads focus on offering valuable content , for example, directing the user to a video of interest or to a landing page where they can download content that interests them. Among its possible strategic uses, we can find the following:
