Main findings and three challenges The Shanghai Private Label Association, the Private Label Industry Research Institute, the Marketing Department of Shanghai Business School, the CEMPRO platform of Experiencebao, the Digital 100 Agile Insight Platform and Mintel, through surveys of suppliers, retailers and consumers and private label innovation insight analysis, provide data on the status quo and trends of private labels and product innovations of fast-moving consumer goods at home and abroad, and form the “China Private Label Development Research Report (2024-2025)”.
When I was writing the report
I found that the development of China’s own brands has enter a “dilemma”. The most obvious manifestation is that it is difficult to balance telemarketing data the ne to cater to the market demand and competitive situation of low prices and discounts, and to establish a differentiat and high-quality brand image. The blind pursuit of low prices and catering to Main findings and three challenges the market will not only damage the quality, but also the brand, and ultimately the consumers. The development of own brands has enter a bottleneck period, and it is necessary to re-anchor, blow the whistle, set sail, and set sail. New ideas, new strategies, and new methods are ne .
The core of private label 3.0 is brand power
The “Research Report on the Development of China’s Private Brands (2023-2024)” points out that my country’s private brands will evolve to 3.0. The core of private brand 1.0 is price power, the core of private brand 2.0 is product power, and the the discount coefficient of power battery recycling is inverted core of private brand 3.0 is brand power.
Industry practices over the past year have also fully demonstrat the power of brands. The reason why supermarket adjustments have achiev a Main findings and three challenges sensational effect is that the output of retail brands and their own-brand products has play an important role. Private-brand development must also adhere to the branding development strategy.
Product power is ultimately brand power, but once a brand is recogniz by consumers
It cannot be turn into a tool to fool consumers. Consumers have their own scales in their hearts. It is difficult to establish a brand, but it is easy cayman islands lists to destroy a brand. Only by carefully nurturing it and doing things steadily can we avoid turning a story into an accident. In 2024, through our survey and data analysis of retailers, suppliers, consumers, and the innovation trends of private-label products, we have made the following main findings.