Email + remarketing = more ROI and conversions .
Email marketing is a tool that many thought was dead a while ago, but which today continues to be one of those that provide the most conversions and quality visits to e-commerce sites. And all this at a very low cost per impact, which makes its profitability very high.
As we have seen in other articles
On this blog, remarketing is a super-effective strategy to keep in touch with the user throughout their entire journey and guide them towards conversion. So let’s see how we can combine retargeting and email marketing to multiply your brand’s ROI and conversions.
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How to do remarketing in email marketing
What is remarketing in email marketing and how does it work?
Email remarketing or email retargeting involves sending personalized emails to users who have already interacted with our website, in order to encourage them to perform a specific action: purchase, conversion, registration, etc.
The basic remarketing scheme works the same way across all platforms
First, we need the user to visit our website or interact with some brand content. This allows us to identify them with a cookie and add them to a remarketing audience or list , which groups together users who share certain characteristics (for example, having visited our website in the last 30 days). And finally, we launch an ad campaign aimed exclusively at the users on the list.
Remarketing allows us to personalize
Our target audience based on Middle East Mobile Number List behavior, improve brand recall, and meet different marketing objectives, such as improving conversions. It is a very useful strategy for any brand that advertises online .
The 4 types of retargeting in email marketing
When planning a remarketing strategy in email marketing , we have different options to capture our audience and send them a personalized message. Let’s look at 4 very common tactics.
1) Direct the user to a landing page with an integrated pixel
In this case, we use our own email database , that is, a list of users who 100% Accurate Canada Phone Number Database voluntarily given us their email to receive communications from the brand. Then, we send them to our website to start tracking them and impacting them with personalized messages. Let’s see it step by step:
Create a landing page with a tracking pixel installed
Obviously, the content of this landing page will be related to the product or service you want to promote.
Use your favorite server to send an email to your previously created database. The content of this email should be related to the landing page and encourage the user to click to visit it through a call to action.
Once the user visits the landing page, the integrated pixel will identify them and allow you to show them personalized advertising when they browse the Internet. This advertising can take different formats, for example, display ads on the Google network or videos on Facebook.
This way, you will get the user to remember your products, identify you as a brand and reconsider visiting your website again and even go straight to purchase next time.
