By 2025, the marketing automation industry is expected to generate $7.63 billion. Advances in marketing automation are taking place at a rapid pace, making our lives easier and our campaigns more effective.
Are you ready for what’s coming?
Don’t miss these marketing automation trends for the next five years!
Do you want to better understand Marketing Automation and its benefits? Click here and download the video that will help you automate your marketing and inbound marketing actions.
Marketing automation evolution towards the future
4 Marketing Automation Trends for 2020-2025
1) More customization
In its early days, marketing automation was a one-size-fits-all strategy that involved sending a predetermined series of messages at a predetermined time interval. But now, we’ve moved to a trigger-based approach.
In practice, this means
That we can program marketing automation systems to react to Special Database behavior . For example, if a visitor to our website downloads an ebook, the platform will send them an email related to the topic of the ebook, or if they visit a specific product page, we can start remarketing them .
In the coming years, the level of personalization
Will only increase, according to BBNTimes, as marketing automation expands to encompass the entire customer experience. Marketing platforms will be able to provide us with a unified view of each customer, which we can then apply to send highly personalized messages across multiple channels.
2) More amplitude
In the past, marketing automation was limited to lead generation , nurturing , and conversions. But as marketers have demanded more functionality, marketing automation platforms have evolved to respond.
Today, marketing automation can incorporate basically any aspect 100% Accurate Cambodia Phone Number Database marketing, from inbound to outbound, social media, point of sale, and events. This is what is known as “ omnichannel marketing ,” and in the future we will see it expand further.
Reports are also evolving and offering more and more functionality, and in the coming years, the development of AI will mean that we will have better and better predictive analytics.
3) More integration
The structure of marketing automation solutions has also been evolving, from suites to platforms and cloud services. The trend is to offer solutions that are increasingly integrated with other digital tools, making the marketer’s job easier and providing a better user experience.
Similarly, marketing automation solutions will increasingly integrate with analytics solutions , enabling insights into the entire customer lifecycle, including after the purchase.
4) Better prepared marketers
It’s not just marketing automation technologies that are evolving; marketers must evolve as well to take advantage of them.
A tool is only as good as the people who use it, so it’s critical that marketers never stop learning about new features. Luckily, increasingly simple interfaces and built-in wizards will make our jobs easier, but the ultimate responsibility remains ours.
