More than half of CEOs and other decision makers spend an hour or more per week reading thought leadership content. But there’s a catch: The overall quality of thought leadership isn’t filling these decision makers’ hunger for new and useful ideas. Only % of those surveyed said the quality of thought leadership they read is “very good” or “excellent.” This represents a major opportunity to do thought leadership better than your competition.
What Makes BB Thought
Leadership the Most Effective? can mean everything from ‘scrupulously sourced original research’ to ‘an opinion article from our CEO.’ Here’s how to make sure yours fits your potential buyer’s definition of great thought leadership. What A Complete List Of Unit Mobile Number List is BB thought leadership? BB thought leadership is content created to showcase a company’s unique insights, ideas and best practices. It’s intended to provide meaningful value to a specific audience in order to build relationships with potential buyers.
You can contrast thought
leadership content with: How-to/educational content (practical but not necesssarily insightful) Entertainment content (Engaging but not Belgium Phone Number List useful from a business standpoint) Promotional content (intended to promote your solution’s benefits and features) What business purposes does BB thought leadership serve? At first glance, thought leadership seems like a purely top-of-funnel tactic. But when it’s executed properly, it can affect business outcomes all the way through the buyer journey. It can: Build share of mind.
