Many people see How to ecommerce as a new sales channel for their company. And for this reason, they choose to hire a web programmer to program an online store for them. Others, more adventurous, decide to do it themselves thanks to the tools that some hosting and domain sales companies offer. They thus intend to see how their company’s profits skyrocket in a short time.
Nothing is How to further from reality
There is little point in How to creating an online store if we top industry data have not first drawn up a digital marketing plan. CLICK TO TWEET It must clearly establish what strategy to follow and what tactical digital marketing actions ( SEO , SEM, email marketing …) that will help us generate traffic to our website to subsequently achieve the previously defined objectives: generate conversions. (sales) in our ecommerce. Generate ecommerce trust But it could be assumed that apparently everything works.
The ecommerce is being positioned optimally for our main keywords
One of the key aspects to generate ER Lists conversions (sales) is to generate trust in the user. CLICK TO TWEET What do we mean by this? Very simple, when the user arrives at our website, he does not have the feeling that he is going to be a victim of fraud. As Fernando Macià points out in his book “Online Marketing 2.0”: “Aspects such as financing, money-back guarantee, specification of all the technical characteristics, translating each of these into benefits, etc.
