Does not want to look for additional information Children in advertising elsewhere. Using visual elements to illustrate things can also help get the message across. As in other forms of communication, a picture is worth more than a thousand words at best. A uniform visual appearance is important, for example, in terms of brand recognition. For support, read our blog post about visual design according to the MRACE® model. As in other content production, also when communicating about responsibility, it is important to think about who is told about
Through which the buyer
Responsibility. Which angle of the content arouses the buyer persona’s interest? What about the channel persona is reached, in what format should the content be consumable? An example of the company’s responsibility communication business lead for different buyer personas A company that sells camping clothes reaches a young buyer persona with its responsibility communication through influencer marketing on TikTok, so the content format is a vertical video. The product’s non-ecological materials can be an obstacle to the purchase
Of the same buyer persona
Brands that use ecological materials in the camping clothing online store are raised as the tip of the iceberg. Another buyer persona is an older person who is contacted by a company that sells camping clothing through Meta’s channels. The content is a single image ER Lists that directs you to read the blog about the company’s home country. It is the purchase criterion of this buyer persona, i.e. the reason why the buyer persona chooses that particular solution among all competing solutions. When responsibility raises its head more and more, it’s also good to stop and think about the part of responsibility in your own buyer personas.
