Link building is the process of encouraging other sites to link to your content, helping you rank higher in search results.
But link building is also one of the most difficult, time-consuming, and essential parts of SEO. Just creating content isn’t enough. You need to convince people to link to your content. This process can be difficult, especially when you are first starting out.
Content gap analysis is an underutilized strategy in link building outreach. Let’s take a closer look.
What is content gap analysis?
Content gap analysis is a way to analyze your competitors’ content to find opportunities to create content that will improve your rankings and drive links.
What is Content Gap Analysis Content Gap
If it is related to work we produce for you or your clients. These factors will help you prioritize which gaps to fill first, so that when you Whatsapp Number List showcase new content, you’re most likely to get links from the same sites as your competitors’ best-performing pages.
Why conduct a content gap analysis?
We’ve already seen that content gap analysis can help you learn about your competitors. But there are a few other reasons why you might want to do this for your link building outreach.
Other benefits of conducting this type of research include:
Find untapped opportunities
Looking at your competitors’ content to see what they are doing and what topics they are not covering can help you uncover missed opportunities.
Why Conduct a Content Gap Analysis We’ve Already Seen
This process involves looking at your competitors’ content, targeted guest post pages, and even your own site to determine where your content is lacking.
We’re looking for content that has:
Large number of connected domains
Large number of social shares
These undiscovered opportunities EO Leads can help your content stand out from the crowd.
For example, keto diet guides have become increasingly popular in the 21st century as people prioritize a healthy lifestyle . Given the popularity of special diets over the past decade, it’s important to look for untapped content opportunities rather than blindly investing time and money into content creation and hoping that one piece will rank highly on Google.