Content creators, marketers, and SEOs work together to place the best resources and landing pages on SERPs. But sometimes we forget that there are some indirect factors that can contribute to this effort.
In this article, we’ll discuss one way of thinking that can help you get your content higher on SERPs.
Email marketing is a widely known practice, but marketers don’t often associate it with SEO. Let me share with you some of the ways SEO and email marketing complement each other and help you improve your rankings.
Keep in mind that while rankings are not a direct benefit of these practices, they do contribute to the overall effort.
4 reasons to integrate SEO and email marketing
Here are four reasons why you should combine SEO and email marketing for better results.
1. To drive quality traffic to your website
Driving quality traffic to your website through email marketing Ws Database is a clear benefit. These are people who are already familiar with your brand and resonate with it.
Sharing your latest blog content through a weekly newsletter can help you build an initial readership. It is no exaggeration to say that it takes several days for search engines to crawl your content and secure a stable position in the SERPs. According to this Impact article, it can take up to six months to crawl a page.
These days, email is a great way to promote your content and gain an advantage. While search engines crawl and index your content, you will already have a loyal readership.
To Drive Quality Traffic to Your Website Driving Quality
To drive a targeted content strategy
Email marketing is an additional signal that lets you know what kind of content your prospects actually like. This is because we have clear data on open rates and click-through rates .
We can use this data to create new content for your website. You EO Leads can identify the right topics with evidence of success.
For example, your real estate subscribers are clicking on TOFU content in your newsletter. This means your real estate subscribers are looking for more TOFU content.
Adding more content along these lines will greatly benefit your overall content strategy.
