The Account Manager is a professional who has been in the market for longer. What Contexts Generally, it acts as an “appendix” to the sales team , seeking to ensure customer. Satisfaction to generate renewals and new business opportunities. It is especially common in the context of advertising and marketing agencies , where an. Account Manager can act as an agent that does not allow the client to “escape” and go to the competition. For its part, Customer Success is an expert who has been mainly linked to. SaaS companies , startups and different organizations that develop their activity based on technology and innovation.
What Contexts Customer Success Metrics
As with the Account Manager, the renewals and second sales email leads generated are indicators used to measure the performance of the CS . This point is key. Remember that Customer Success must have the ability to solve specific customer problems and. In general, instruct them on the use of a certain product or service. It is only possible to guarantee user satisfaction if you understand, with certainty, what they need. In addition, the CS has to know very well the client’s strategic objectives and its role in the market.
Knowledge of the Client's Market
A client is not an isolated actor ER Lists within the markets, but is just another agent who, like any other, is impacted by external factors. This makes it essential to understand the environment. Its target market and the way in. Which the product or service can help the client obtain competitive advantages. Take advantage of opportunities and overcome threats. While it is true that automated systems help us save time. And can be very efficient, it is also a reality that sometimes the user. Needs the flexibility and understanding that another person can provide.
