New technical terms. Endless tasks to complete. And worst of all, SEOs can’t seem to agree with each other. It was frustrating for me when I started, and it must be frustrating for you too. But the reality is that SEO isn’t that complicated. In fact, it’s really just three steps.SEOs call this finding-out process “keyword research.” To do it, you’ll need a keyword research tool. These search vast databases for the things people are searching for about a topic. The SEO Tutorial There are a bunch of free ones—like our free keyword generator—so you can get started right away.
Brainstorm a common
Word that defines your industry and enter it into the tool. For example, if you own a coffee equipment store, you may enter “coffee.” Our free keyword generator executive data will then show you the 100 most popular keywords containing that term:You’ll want to look through the report and note down keywords you think are relevant to your business. For example, topics like “starbucks coffee” and “comedians in car getting coffee” are likely not relevant to your coffee equipment business, since they’re coffee chains and a TV show. On the other hand, “how to make cold brew coffee” and “how to grind coffee beans” are potential topics to target, since you’ll likely be able to pitch some of the specialty coffee equipment you sell.
The SEO Tutorial process
For other keywords you can think of. For example, you can continue to find more ideas by entering words like “espresso,” “latte,” and “cappuccino” into ER Lists our keyword generator. Every time someone Googles something, there is a reason. Maybe they want an answer to a question, navigate to a specific website, or buy something. Whatever it is, you want to figure out the reason so you can create content that matches what they’re looking for. In SEO terminology, we call this reason “search intent.” For some topics, the answer is right within the topic itself. For example, if someone is searching for “how to make cold brew coffee,” they’re likely looking for a how-to guide on making the drink.
