The promotion strategy for the film Pluft – O Fantasminha, carried out by VX Comunicação , competed for the Creative Agencies award at the Élan Festival. Check out the details about the action, announced in the press. The strategy created by VX Comunicação for the release of the film “Pluft – O Fantasminha” is in the competition of the Festival Élan, which takes place between the 10th and 12th of July and rewards creative cases from the advertising market. In this edition, projects carried out between January 2022 and March 2023 will be considered.
VX’s action that competes for the prize consisted of wrapping a bus
Decorating its interior with the art and aesthetics of the children’s feature film directed by Rosane Svartman. In addition to the adhesive, the internal scenery had balloons, cobwebs and more than 40 meters of blue LED strip, bringing the atmosphere of the story to the space. The vehicle was parked at four points in the city of Rio de Janeiro – Vivo Rio and the Espaço Itaú Botafogo cinema, in the South Zone; Tivoli Park, in Barra da Tijuca; and Complexo do Alemão, in the North Zone – enabling children to immerse themselves in the universe of the little ghost and her friend Maribel.
Want help putting our tips into practice Talk to us “It was an innovative
Activation, the result of an exchange between the client, the vehicle and the agency, developed in perfect synergy with a lot of creativity and social purpose, making the film among the 10 most watched of the year”, highlights Leonardo Ciannella, CEO from VX. Based on the play by Maria Clara Machado and released in theaters in July 2022, “Pluft – O Fantasminha” was the first 3D live-action children’s film in Brazil. The super production features underwater footage that helped bring the fantastic universe of the world of ghosts to life. For the release of the story in cinemas, VX also invested in digital strategies, such as the creation of an Instagram filter, actions to distribute personalized gifts, such as ghost-shaped balloons, soap bubbles and stickers, and the development of a kit exclusive, sent to child influencers.
