VX Comunicação took over Canal Combate’s social networks and brought innovation and diversity to the contents. Understand how the new strategy resulted in a 300% growth in engagement in March by checking out the text that was released in the press. The social networks of Combate, a television channel specializing in fight programming, showed an increase of around 300% in audience engagement in March compared to February.
The date marks the entry of VX Comunicação in charge of the channel’s
Digital platforms: Instagram, Facebook, Twitter and YouTube. Adopting a more diverse content proposal, covering events in modalities such as MMA, muay thai, boxing and jiu-jitsu, the agency began to monitor and interact with the Combat public on its own pages Gambling Email List and in open feeds on social networks. “VX had been working on social media interactions and listening on paid sports channels for 2 years. Our excellent performance helped to change the initial scope, where we began to dictate the content that was produced. In 2023, the client understood that it was more rational for VX to fully assume the work, starting to plan, create, interact and monitor Combat.
With the entire journey indoors, it was a matter of little time to turn
The numbers around with excellent results”, explains Leonardo Ciannella, CEO and founder of VX Comunicação. Want help putting our tips into practice? Talk to us VX acts in the conception of concepts. Publications and interactions, development of campaigns and ER Lists coverage in real time with lives on event days. The channel’s first campaign under the agency’s command took place in March. “Brabas na Luta in honor of Women’s Month featured athletes. Such as judoka Mayra Aguiar, jiu-jitsu world champion Kyra Gracie and UFC champion Amanda Nunes. The posts, which sought to break stereotypes about women in struggles, generated strong engagement on the networks: compared to February, there was an increase of 391% and 331% on Instagram and Facebook, respectively. “March numbers on Combate’s networks were higher than December, January and February combined.
