We wanted to start right”, was what the CEO and co-founder of OiMenu, Isaac Paes Sobrinho, said when asked why he chose to carry out a commercial consultancy even before having a finished product. This attitude ensured not only a well-structured team and the proper implementation of the business’s sales methodology, but also a portfolio of more than 100 clients in just one year with the company. In this successful case from DNA de Vendas for Small, we will show why commercial consulting is important from the beginning of the business. Follow! OiMenu: digital menus that facilitate interaction between restaurant and customer OiMenu is a digital menu company for restaurants, bars, clubs and other establishments that sell food.
The big benefit according to Isaac is equalizing the workforce
Making changing the menu more flexible . “Basically, what we do is a digital menu in which the person can serve himself at the table or at the counter without having to talk to the waiter” , he explains. Isaac says that he used digital menus in his restaurants and realized that there were Heavy Construction Contractors Email List few companies selling products of this type. He noted that it could be a potential market. Why did OiMenu look for Sales DNA? They knew that only desire and passion for their field would not be enough for the company’s success. It was necessary to understand the market and the sales process . That’s why, when they looked for the DNA of Sales for Small, they still didn’t have a company and a product 100% elaborated.
Only had a basic MVP and 2 clients It was a testing period
Which they were seeing what worked best as a product on a day-to-day basis. When they felt that the tool was a little more mature and running well. With some customers in the region, it was time to invest in the commercial area. Isaac says that they wanted to structure the entire. ER Lists area together with a company that already had. Expertise and concrete results to be able to guide them along the best path. They needed to implement a sales strategy , better understand the funnel, define the processes and understand metrics and results. “It’s the right process, everyone should start this way. Generally, people go for passion, but passion is not management.
