In the United States they have reached all types of basic and not so basic products for repeated consumption. Such as razors, underwear, organic menus or even dog food. An interesting modality of this subscription model is SaaS. From the English Software as a Service or sale of software by subscription. Financing by clients On the Scarcity model. There are companies that use scarcity as a lure to encourage the customer to buy and pay immediately. At the risk of losing an opportunity that. At least in theory, will not be repeated .
This tactic is especially
Useful in retail, where many stores manage to pay suppliers in a deferred manner and. Therefore, after having collected from their customers. Zara is the best global example of executive email list how to use scarcity to grow spectacularly. Without requiring significant investments in a sector like fashion. In France, Vente-Privée and in Spain, Privalia have been responsible for bringing the scarcity model to the online world. Selling top brand clothing and accessories online with strong discounts. in limited quantities and for limited periods of time. Financing by clients
On the Market places
The cases of BlaBlaCar, Airbnb or Uber are already well known. Often the best business is not in setting up your own store. but in renting the space and providing others with the space in which transactions are carried out. By limiting itself to providing the platform that brings buyers and sellers ER Lists into contact. the company that follows this model drastically reduces its capital needs, Financing by clients (5). Standardization and resale.
