It is impossible to sell without marketing and marketing would be meaningless without sales. And precisely because of this, companies commonly have the great dilemma of how to integrate these two sectors. We will show that, through the development of operational and communication strategies, it is possible to integrate marketing and sales and, with this, increase results in sales and performance. Ah, it’s worth remembering that, at the end of the day, both teams want the same thing: SELL . Since we understand the importance of these two areas working together, the main question becomes “How to do this?”, “How to make these two teams work synergistically”. To understand this, we can resort to the etiology of the word “Sinergy.
Greater Result In this article, we’ll explore how to build marketing
Sales integration within your company. Smarketing in building digital marketing strategy Smarketing is just another term that we in marketing love to create, but it is nothing more than the junction between Sales ( Sales ) and Marketing . It is a new approach that combines the two functions into a single team with common goals and objectives. In the past, marketing focused only on introducing the Hotmail Email List product to the market, building brand identity and creating lead opportunities. The work ended as this team delivered the lead to the sales team, which would be responsible for converting them into sales. However, with the integration between these two teams, the work of marketing does not stop there. He begins to support sales just as sales will support marketing, sharing the same goals. Importance of Integration between Marketing and Sales According to the Cleverism website.
Companies must have a clear and well-defined set of business goals
Objectives that must be known by all members of the organization. The ultimate goal for both teams should be revenue generation and growth. However, it is possible that the short-term goals of the sales department are slightly different from those of the marketing department. In this case, it is important that each team has a clear vision of each other’s goals and objectives, as well as the progress ER Lists they are making in pursuit of those goals and objectives. This sales and marketing (Smarketing) integration strategy also involves a full understanding of the persona the company is targeting. It must be periodically reviewed and updated, when necessary. This information must also be available to both teams. How to integrate sales and marketing The integration of these sectors within a company requires a lot of planning, effort and motivation for it to work.
